Faff-free, quirky copy for businesses with hearts and smarts

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Want whip-smart words that convert curious visitors into contented customers?

How about website copy and content that delights humans and wows Google?

Keen to work with an agelessly creative copywriter who wasn’t born yesterday?

Show me the services

How I help

SEO Website Copywriting

Start from scratch or revamp your worn out website. Combine charming copy with oodles of SEO oomph and convert browsers into buyers. 

Get to work on your website

Marketing materials

Clear, clever, convincing messages everywhere, every time. Brochures, press articles, media releases, product descriptions, sales emails, newsletters, and tag lines.

Toot your trumpet

Editing and proofreading

After brevity, style and clout? Treat your words to a Full Strength Edit (FSE.)  Want to be sure you’ve banished cred-busting typos and grammar glitches? Go for impeccable proofreading.

Get the job done

Blogs, opinion pieces, social media

Keep your customers satisfied with fresh, tasty brand building blogs. Express yourself in a fun or a furious rant about things that bug you or boost you. Raise your game with a smashing social media campaign.

Be brave with your brand

Am I the copywriter for you?

You've embarked on your biggest and best adventure yet with a new business in your 50s or 60s. I'll help you navigate the digital marketing maze and make it a success.

You make simply beautiful things - jam or jewellery, wine or websites. And you do it with minimal impact on the environment. I'll help you win work and make sales.

You advocate for your community and help humans live purposeful, healthy lives. Get a pro on your team who can advocate for *you* and help your business thrive.

About Mary Cameron

The Wrinkly Writer



I’ve been writing clear, convincing words for exacting humans over 40 years. As a lecturer, training designer, digital project manager and freelance copywriter I’ve seen it all.

I’m a kiwi copywriter based in la belle France. But distance is no barrier to whip-smart words. It simply means my southern-hemisphere clients get fresh copy with their morning coffee

Life-long runner. Salt water enthusiast. Bossed by a ginger cat. Wife to darling husband and mother to lovely lad. Grumpy loser of board games

As an homage to the oysterly art of turning grit into gorgeousness, you’ll never see me without my pearls.

Take a squizz at my work

Green Hills Farm

Web copy for a great, garlic infused adventure in stylish, sustainable living

Succinct, spirited SEO copy to tell a smashing story about rural reinvention, big- hearted holiday hosting and connecting to community.

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Jo Green Coaching

Deeply researched, faff-free blogs to inform and encourage career changers

Monthly articles and newsletters packed with practical advice, and loads of links; delivered in a down to earth, reassuring and fun tone of voice

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Consider-it Logo

100% blather-free SEO website copy and case studies

No bull, no buzzwords. A thoughtful, genuine, plain English conversation to convey credibility, creativity, and quirk for a very particular consultant.


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Laura Redige

Translation and editing to polish and protect a powerful message

French to English translation, editing, and proofreading to ensure that no nuance gets lost in this talented,
tri-lingual writer’s work

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More Than Tax

SEO web copy for a group of go-the-extra-milers

Lively conversational copy for a dynamic bunch of accounting aces with chutzpah in spades.

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KD Coaching Logo

Website copy with a 'get stuck in and get sorted' vibe

Clear, confident copy to inspire restless humans to crack on with changing careers or any other life-affirming project    

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Featured Project 

More Than Your Brand

SEO Website Copy

‘Mary and I’ve collaborated on many website projects, so I was familiar with her incredible skill set.  Working with her on my own copy has been the most rewarding experience and has made me appreciate her expertise even more.

A website project can be a huge job (trust me, I know), but Mary makes the entire copywriting process seamless. More importantly, she takes time to understand you because she genuinely cares about your business, and this is reflected in the copy. Mary, you’re an absolute star!

Veronica Ferraro
Creative Director, More Than Your Brand

Three things I love about working with Veronica 

  1. She’s a dead brill creative collaborator who inspires me to do better
  2. The ear-splitting grin that goes with seeing my copy on her ‘beyond beautiful websites’
  3. She’s a dear girl – (old dame speak for being a thoroughly lovely human.) 
Mary The Wrinkly Writer


What even is copywriting?

Copywriting is the art and  science of converting curious readers into contented customers. Copy is the skilful, accurate, enticing words you need to market your products and services. 

Good copywriting is invisible to humans. They don’t see the words and how they work. They simply see a ‘must have’ solution or an irresistible way to enhance their lives.   

Good copywriting is visible to robots. They give it the Google tick and whoosh, up go your rankings. Cue more eyes on your business, more sales and more work. 

Why are you the The Wrinkly Writer?

Three reasons. It’s fun (just like me). It’s a nod to my oodles of experience and expertise in writing everything imaginable. And it’s a shout out to other wrinklies doing wonderful work, proving that age is no barrier to making a positive difference for people and the planet.

Who do you write for?

I work with businesses and not for profit organisations with heart and smarts. My clients are ethical and inventive. They’re also curious, courageous and clear about contributing to a fairer, kinder, greener world. They’re the good guys. 

You live in France I don't, how does that work?

It works a treat. Thanks to the time difference, if you’re an Australian or New Zealand client, you’ll wake up to fresh copy with your morning coffee.

My Breton town is medieval, but my Internet connection is fibre fast. Perfect for chatting on Zoom or Skype or WhatsApp or via Messenger.

Here’s how I work with you wherever you are.

Do you do editing?

I love editing. Send me a sample of something you need reviewed. I’ll do a test polish and send you a quote. If I think you need a complete rewrite, I’ll tell you why, how I’d do it, and what it will cost.

Why isn't my website ranking on Google?

There could be loads of reasons why Google doesn’t love you.

You’ve fallen for set and forget
Your website is a living breathing beast. it will die if you fail to feed it fresh, engaging content. Google’s EAT acronym (Expertise, Authoritativeness Trustworthiness) sets the bar for quality content.

Your Search Engine Optimisation (SEO) is weak
A full SEO audit will tell you what needs fixing, page by page and in your site’s mysterious back end. In short, you need a well-built site that’s fast, easy to navigate, has the right keywords in the right places, loads of credible backlinks and sound social media support.

You’re a new kid on the block with heaps of high profile competitors
If you’ve sorted your quality content and sound SEO then patience is probably what you need.

Getting zero love from the Google bots?
I can help.

Client love

Mary is fun to work with, super responsive, and totally professional, and she’s now part of our extended working family. Seeing Mary’s lovely words come alive in our projects is exciting for everyone.

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Kristy Plumridge

Working with Mary is a pleasure. She found my voice in an instant, and her copy captures precisely what my niche consultancy offers. The result of her work? Fresh, original website copy and a confident new business owner. Naturally, our collaboration continues

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Niall Flynn

Mary is the Swiss Army knife of wordsmithery, without being Swiss or a knife. She is insanely easy to work with, and she ‘got’ my situation and brand immediately...

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Louis Valenzuela

Product Designer LV

Mary is an amazing and very professional copywriter. She effortlessly untangled my messy brief and turned it into vibrant, engaging copy that gets straight to the point. Thank you, wrinkly writer, for being the best copywriter I could have ever asked for.

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Ciaran Rothkamm

Founder Designed by C

Mary is intuitive, engaging, clever and caring. She made the process of creating wonderful content for my business the most efficient and stress free experience. I highly recommend working with Mary and will be booking her for many more projects.

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Melanie Wicks-Casey


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The Wrinkly Writer 

Faff-free, quirky copywriting for businesses with hearts and smarts