by Mary Cameron | Jul 21, 2020 | Freelance life, Kiwi in Questembert
When I made the cut for the inaugural Hot Copy Mastermind program, I expected to get: An industrial-strength bum kicking about my less than perfect business processes followed by a sound reboot A swathe of marketing smarts to help me attract new local clients...
by Mary Cameron | Jul 19, 2020 | Word nerdery
Copywriting is storytelling, and few stories are more satisfying than one that ends with someone landing a job they love. I’m a pretty decent storyteller. While I’m not an HR veteran, I’ve got decades of private and public sector management and...
by Mary Cameron | Jun 30, 2020 | Freelance life
Don’t be a skite,’ said my scots kiwi grandmother when I was a kid. To ‘skite’ is to show off in kiwi speak. To be a ‘skite’ was shameful to scots, of her generation and possibly still is. Yikes! I learned early that tooting my own horn was ‘vulgar.’ My grandmother...
by Mary Cameron | Jun 30, 2020 | Freelance life
Crippled by Imposter Syndrome (IS)? What if embracing it made you more honest, and more skilful? Maybe it’s time you sharpened your sense of the absurd and learned to love your IS. Live with it. Stories and stats confirm that imposter syndrome sticks. Unless you’re an...
by Mary Cameron | Jun 30, 2020 | Writing tips
‘Fewer words, more meaning’ is my wrinkly writing motto. It’s the same plain English plug, my legions of biz comms students called ‘Mother Cameron’s mantra.’ It headlined every whiteboard and peppered every assignment. By the end of...
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