Website copy editing for small business and not-for-profits
You fudge it, I'll fix itStretching the budget is one of your superpowers.
So huge kudos to you for finding the funds to invest in a fab-looking website.
But paying for a website copywriter – that was a stretch too far.
Instead, you devoted a whole lotta love and a helluva lot of time to DIYing your website copy.
The words may be kinda ‘fudgy’, but they’re basically OK.’
So how come they’re not winning you more work?
What if someone could fix that underperforming copy without busting your budget?
- A savvy, sensible website copyeditor
- With oodles of community sector and small business experience
- Who could give your words the lift and levity they need to draw your ideal clients to you (and keep them there)
‘Mary goes far beyond the traditional editor into a super-power-house editor-extraordinaire.
She works at lightning speed, picking up grammar mistakes. AND she adds punch and pizazz-packed quality and style.
Mary’s taken a ton of weight off my shoulders. No more procrastinating over first drafts, cos I know she’s got my back. ‘
3 Kinds of website copy that won’t work hard for you
What’s making you scream ‘FUDGED IT!’?
All facts and no feels
The problem ... your services and products are all there, but your personality, voice and vibe are not. For sure, your readers need the facts. But it's their feelings (gut instinct and a sense of connection) that drive their decision to choose you.
Can they trust you? Will you take care of them? Are you who you claim to be?
The fix
Let's give your words your voice.
Let's talk directly to the people you're here to serve.
Let's do that in heartfelt, familiar language they understand.
Let's sound like the best version of you.
The result
Curious visitors will sense and start to believe that you're the real, difference-making deal they need.
A clone of your competitors
The problem is that the Internet is awash with same-same, blah-blah websites that hold visitors' attention for around 5 seconds. Then they're off in search of something less yawn-inducing and dull.
The fix
Let's tell your honest, original story with warmth, wit, spark and spontaneity. Like you'd tell it to a sceptical, sausage-wielding mate at a barbie, or over tea and scones with your sharp-as-a-tack Aunt Sally.
Or to some curious, brave member of your community who stopped you in the street to ask if that course you're offering might work for them.
The result
A genuine, honest-to-goodness account of what sets you apart. Your prospective clients will feel and see that what you deliver differs from your competitors.
Search engines can't see you
The problem … Your website words don't match the questions your people are asking on Google, ChatGPT or their socials. Your site's invisible to Google bots and their AI cousins trawling the Internet for answers to searching questions.
The fix
We'll sort your Search Engine Optimisation (SEO).
Carefully picked keywords cleverly used in your on-page copy. Titles, meta descriptions and alt tags niftily inserted into your website's back end (rude!) Clear calls to action, logical linking, and smooth navigation between pages.
The result
Get found on Google and everywhere else. You’ll pop up prominently in your ideal clients’ search results.
Writing just isn’t my cup of tea, but working with Mary is a breeze!
Somehow, she manages to get into my brain and articulate the things that I can’t, in a style and tone that completely suits my business. I just love how she takes my words and magics them into lovely paragraphs in a way I never could.
It is a pleasure to work with Mary. She is really collaborative and wonderful at taking an idea and running with it. I’m very appreciative of having her on my ‘team.’
Before and after
Feel the difference
A bit about me
I’m Mary Cameron, aka The Wrinkly Writer
I’ve 20+ years of public sector and NFP experience. I spent much of my career designing, delivering, marketing and managing training programs in the Western Australian Education, Training, and Primary Health sectors.
Twelve years ago, I morphed into a freelance editor and copywriter and moved to France. But I left a sizable chunk of my heart behind in the small business and NFP communities.
I’ll always champion the work you do.
Empathetic, award-winning editor – thank you judges for these kind words about my ‘very human, personal approach to communicating with clients’ (along with my impeccable editing skills, obvs. ☺️)
Having your words edited can be a soul-searing experience. So my editing antennae are tuned to do more than make your words work brilliantly. I help you feel proud of your writing.
And decades of delivering comms training mean I’m an ace at passing on editing skills you can use to polish all your writing.
Copy fix-up fees
What you’ll get
1. A copy edit + Loom video overview explaining the changes – how and why I’ve tightened and tidied your copy and added personality and punch
2. SEO Title and meta descriptions checked for keywords and length
3. A list of suggestions for improving page structure, strengthening calls to action (CTAs) and filling gaps with vital information from other pages
Home pages
$250
About, Services, Product or Portfolio pages
$125 per page
4 Extra-good editing options for building your brand
Spring cleaning your copy’s bound to give you momentum.
Keen to keep that going? Try these.
Team profiles
Show your website visitors who you are: warm, trustworthy, empathetic humans with their interests well and truly at heart. Help them:
- Appreciate your team's collective and individual skills and experience
- Understand what drives you and makes you different from your competitors
Freebie taster
Download this template. Send me a sample.
Team profile fees
$100 per profile @ 300 words (based on the template I’ll supply)
Short case studies
Illustrate and verify your work with a series of inspiring, feel-good news stories.
Celebrate your clients' successes.
Show others what's possible with a series of simply written, heart-driven stories that make readers go, 'Sheesh... That could be me!
Highlight all the ways you're helping change lives and build stronger communities.
Freebie taster
Send me a sample story for editing
Case study fees
You draft; I edit $70
I write from your brief $140@350 words
Newsletter editing
Successful newsletters are:
- Short - @600 words
- Sticky-fingered - the subject line says, 'You so want to open this.'
- Surprising - they make readers think| smile| say, 'OK I'm in'
Think sparky, super-connected conversations with friends, colleagues or customers.
Freebie taster
Send me a sample. I'll send you a 5-minute video review.
Newsletter editing fees
One-time newsletter review and edit $250 Regular edition edits $125@600 words
Blog editing
Business blogging is still a marketing ace worth holding. But it ain't what it used to be.
Rose Crompton’s cracking-good blog covers the nine things successful blogs need to do.
In short. Blogs that earn their keep are longer, more visual, and more original than ever.
Freebie taster
Check your blog ticks these boxes. Then send it to me for editing.
Blog editing fee
$125 per 2000 words
Fast fix-ups for underperforming copy
Ready for impeccable, page-by-page, copy polishing that won’t explode your budget?
The Wrinkly Writer
Faff-free, quirky copywriting for businesses with hearts and smarts